work · led by our creative advisor
non boring.gg is a new studio with no client list yet. What we can show you is what our creative advisor, Atul Khola, has made over twelve years inside product companies.
An interactive story site for Zero, an AI-native learning and hiring platform. Concept, storyboards and visual direction came from Zero's in-house design team under Atul Khola; BUNQ LABS built it. It was named Awwwards Site of the Day and FWA of the Month.
Atul Khola joined Zero as the third person in the company and spent about a year and a half designing the product from a blank file, building a 12-person Design & Experience team, and shaping the brand, the investor story and the launch.
Cards is CRED's flagship product. Atul Khola led a small design pod that rebuilt card management from scratch around clearer control, faster actions and one view of a member's cards and dues.
CRED had seven product lines growing at once and needed one design language that could flex across them. Atul Khola led NeoPOP, a system for product, interaction and motion that CRED later open-sourced.
Atul Khola owned the gym experience inside cult.fit's app: he helped launch the vertical, laid the foundations of its design system and redesigned booking, check-in and workout journeys.
At Media.net, an advertising technology company, Atul Khola redesigned the company site, cut onboarding drop-off for advertisers and publishers, and designed finance and ad-monetisation products for Forbes.
Atul Khola was the initial designer at Toppr, an Indian after-school learning app, working across online and offline experiences. He designed learning products used by more than 1.2 million students, including Doubts on Chat.
RoastRover is a concept for a coffee-maker companion app that Atul Khola made on his own in 2023, to take product thinking, interaction, visual language, motion and storytelling as far as he wanted with no client in the room.
The same work, grouped by what you might be building. Each page says what the experience is, what it is not, and which fixed-price offer fits.
Role, dates and results are from Atul's own site, atulkhola.com, and his account of building Zero. Awards link to the awarding body's page. Company facts such as funding and acquisitions link to the news report. Where a number is self-reported and not published by the employer, the page says so. Where no number exists, we leave the space empty.
Fixed-price sprints: Launch Sprint ($12,000, 2 weeks), Brand + Site ($22,000, 5–6 weeks), Product Design Sprint ($25,000, 6 weeks). Open-scope work is on services, with ranges on pricing.
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg