sprints · brand + site · $22,000 · 5–6 weeks
Brand + Site: an identity and a site that match
A wordmark, type, colour and voice — and a marketing site built on them — in five to six weeks. Designed together so the brand and the site don't drift apart the week after launch.
Who it's for
- You're launching and the name, mark and voice aren't decided.
- The logo was made in a weekend and the site was made from a template; neither says what the company is now.
- You look like every other company in your category and the site proves it.
Week by week
| When | Focus | What you see |
|---|---|---|
| Weeks 1–2 | Positioning and identity | Week 1: positioning, the one sentence the brand is built on, and how it talks. Week 2: wordmark and mark, type pairing, colour system — two directions, one chosen live. |
| Week 3 | Brand system and site structure | The identity applied: layouts, motion principles, social and deck templates. Site map, page structure and copy direction for up to six pages. |
| Weeks 4–5 | Site design | Every page at desktop and phone width, with real copy direction and the brand system doing the work. Weekly live reviews. |
| Week 5–6 | Build, guidelines, launch | Built in Framer or Webflow on your accounts (with a light CMS for blog or case studies), or handed off to Next.js. A guidelines page your team and any future agency can use. QA, metadata, social image, live. |
What you get
- Positioning and a one-sentence brand promise
- Wordmark and mark, type pairing, colour system, voice with examples
- Brand system in Figma: layouts, motion principles, social and deck templates
- A marketing site of up to six pages, designed and built (or handed off)
- A guidelines page, plus fonts licensed to you
- Two weeks of post-launch support
Price
Fixed scope, paid in milestones, IP assigns to you on final payment. We invoice from India in USD (AUD, GBP or EUR on request). Design services exported from India are zero-rated, so no Indian GST is added. UK, EU and Australian business clients typically account for VAT/GST themselves under the reverse-charge rules; confirm with your accountant.
Not included
- Naming (adds one to two weeks; quoted separately, includes trademark screening)
- Copywriting from a blank page
- Illustration, 3D, video or photography
- Product UI or a product design system — see the Product Design Sprint
- Print, packaging or signage
How it runs
- Weekly cycles. You see real screens in week one and every week after; nothing is held back for a reveal.
- Daily async update. A short written update every working day: what moved, what's blocked, what we need from you.
- One live review a week, in your time zone. Australian afternoons, the European day, or a US-morning slot in our evening.
- The people on the call do the work. No handoff to a junior team after signing.
- Fixed scope, fixed price, milestones. Invoiced in USD (AUD, GBP or EUR on request) from India. IP assigns to you on final payment.
Questions
What does Brand + Site cost?
$22,000, fixed. Paid in three milestones: 40% to book, 30% at identity sign-off, 30% at launch. Bought separately, brand identity starts at $15,000 and a site at $12,000 with us; the bundle is cheaper because the same people carry the system through both.
How long does it take?
Five weeks if the identity decision is made in the week-two review; six if you take a week to sit with it. Naming adds one to two weeks up front.
Do we need a full brand before product-market fit?
Usually not. If a wordmark, a type pair and a colour system are enough, we'll say so and point you at the Launch Sprint instead.
How many pages does the site include?
Up to six: usually home, product, pricing, about, a blog or changelog list, and contact. More pages are quoted from our website range.
Can you rebrand without losing existing users?
Yes. We plan the transition — in-product changes, the announcement, redirects — as part of week 5–6 rather than as an afterthought.
Framer, Webflow or Next.js?
Framer or Webflow when your team will edit the site; a Next.js handoff when engineering owns it. We design the same way either way and decide the build with you in week 3.
Who do we need in the room?
One decision-maker for the identity and one for the site — ideally the same person. Branding needs a founder who can choose; committees produce vanilla.
How do you bill, and is there tax on top?
We invoice from India in USD (AUD, GBP or EUR on request). Design services exported from India are zero-rated, so no Indian GST is added. UK, EU and Australian business clients typically account for VAT/GST themselves under the reverse-charge rules; confirm with your accountant. Payment is by wire or Stripe, in milestones.
Other sprints
Open-scope version of this work: brand identity. All prices →
Book the Brand + Site
Email atul@nonboring.gg with the subject pre-filled →
We reply within one working day and tell you on the first call whether this is the right shape for you, or which one is.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg