about

A studio with a spine

non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. We build products people actually remember.

What we believe

Usability is where design starts, not where it wins. The products people remember have a point of view — a way of moving, speaking and looking that couldn't be swapped with the nearest competitor. Useful is the bare minimum. We dislike vanilla, polite fog and average ideas wearing expensive decks.

Atul Khola, founder

Twelve years designing products and building design teams from scratch, still hands-on with craft and code. Most recently Head of Design & Experience at zero, where he set up the function, built a 12-person multidisciplinary team and led the design and launch of an AI-native learning and talent platform — a beta with a 10,000+ global waitlist and a launch site that earned 20+ recognitions including Awwwards. Before that, nearly four years at CRED as Lead Product Designer: Home, central experiences, Shop, several 0-to-1 explorations and the Cards revamp, plus the NEOPOP design system. His portfolio has been featured in a dozen "best design portfolios" lists.

These days that also means AI-native design in practice: understanding code, prototyping quickly, and designers who ship PRs alongside engineers. That's how the studio works too.

atulkhola.com · LinkedIn · Dribbble · X

How we work

• The people on the first call do the work.
• Fixed scope, fixed price, weekly cycles: real work in week one.
• Daily async updates and one live review a week in your time zone — Europe, the US East Coast morning, or Australian afternoons.
• You own everything: Figma source, fonts, code, IP on final payment.

Where

Bengaluru, India. Working with startups and tech companies in the US, Europe and Australia, and in person with teams in Bangalore.