non boring.ggdesign studio

sprints · pre-demo-day sprint · $15,000 · 3 weeks

Pre-Demo-Day Sprint: ready before investors click

Three weeks: the landing page, the one product path an investor will actually click, and deck-ready visuals. Dated for YC Fall 2026 (Demo Day 2 December 2026); fits Techstars, Antler and Startmate demo days too.

Who it's for

Dates for YC Fall 2026

WhatWhenWhy
Book the sprint by20 Oct 2026Three weeks of work plus a one-week buffer before the site has to be live.
Site live by25 Nov 2026A week to fix what you only notice once it's live, and for the share image to be cached everywhere it will be posted.
Demo Day2 Dec 2026Source: ycombinator.com/blog/2026-demo-days.
The 72 hours after2–5 Dec 2026Investors check the site within about 72 hours of the pitch. The page they see in that window is the one that gets the meeting or doesn't.

Not YC? The same plan works backwards from a Techstars, Antler or Startmate demo day; those dates are confirmed per cohort, so send us yours.

What the batch actually ships

We fetched the public homepage of every YC 2026 company — 705 reachable sites, 2026-09-28. 61% lead with "AI" in the title, H1 or description. 18% link to a pricing page. The median hero headline is 6 words (from 610 sites with a detectable H1). Full report: State of YC startup design 2026.

Grade your current homepage first → It checks the same signals, free, in your browser.

Week by week

WhenFocusWhat you see
Week 1Landing pageKickoff on day 1: the one sentence, the audience (investors first, customers second), the CTA. Structure and copy direction by day 3; hero in two directions by day 5, reviewed live.
Week 2The critical product pathThe single flow an investor or a first customer will try after the pitch — usually sign-up to first result — designed end to end with real content, states and edge cases. Prototype for the deck and for your engineers.
Week 3Deck-ready visuals, build, launchProduct shots and hero visuals for six to eight slides (your slides, our visuals), the page built in Framer or Webflow or handed off to Next.js, QA, metadata, social image, live a week before Demo Day.

What you get

Price

$15,000fixed price · 3 weeks · USD, invoiced from India

Fixed scope, paid in milestones, IP assigns to you on final payment. We invoice from India in USD (AUD, GBP or EUR on request). Design services exported from India are zero-rated, so no Indian GST is added. UK, EU and Australian business clients typically account for VAT/GST themselves under the reverse-charge rules; confirm with your accountant.

Not included

How it runs

Questions

When do we need to book for YC Fall 2026?

By 20 October 2026. The sprint runs three weeks; we want the site live by 25 November, a week before Demo Day on 2 December 2026 (date from ycombinator.com/blog/2026-demo-days), so there's a buffer for the fixes you'll want after seeing it live.

Why a week before, and why does 72 hours matter?

Investors check the site within about 72 hours of the pitch — during the Demo Day scroll and in the follow-up window. If the site goes live the night before, the first thing they see is the version with the bugs. A week's buffer means the version they see is the one you tested.

Does this work for Techstars, Antler or Startmate?

Yes. The shape is the same — landing page, one product path, deck visuals — and we plan it backwards from your demo day. Those dates vary by program and cohort, so tell us yours; we haven't published them here because they're confirmed per cohort.

What does it cost and how is it paid?

$15,000, fixed. 50% to book the slot, 50% at launch. It's a bundle: the Launch Sprint ($12,000) plus one product flow and the deck visuals.

What does the data say about batch homepages?

From our dataset of 705 YC 2026 homepages (fetched 2026-09-28): 61% lead with 'AI', 18% show pricing, and the median hero headline is 6 words. Leading with the outcome instead of the model, and showing what it costs, is still the easiest way to be the one an investor remembers.

Can we grade our current homepage first?

Yes — run it through the YC Homepage Grader at nonboring.gg/grader/. It checks the same signals we measured across the batch: hero length, AI-in-hero, pricing link, share image, favicon, description and builder.

What if our product isn't ready to show?

Then we design the path as it will work at launch and prototype it with real content; investors see a prototype that matches the deck, and your engineers get a spec. We'll say so on the page rather than fake a live product.

How do you bill, and is there tax on top?

We invoice from India in USD (AUD, GBP or EUR on request). Design services exported from India are zero-rated, so no Indian GST is added. UK, EU and Australian business clients typically account for VAT/GST themselves under the reverse-charge rules; confirm with your accountant. Payment is by wire or Stripe, in milestones.

Other sprints

Open-scope version of this work: websites. All prices →

Book the Pre-Demo-Day Sprint

Email atul@nonboring.gg with the subject pre-filled →

We reply within one working day and tell you on the first call whether this is the right shape for you, or which one is.

Building something people should remember?

non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg