CRED Cards management revamp
Cards is CRED's flagship product. Atul Khola led a small design pod that rebuilt card management from scratch around clearer control, faster actions and one view of a member's cards and dues.
consumer apps · product design · updated 2026-10-03
Consumer app design for products people come back to
Our creative advisor has spent most of twelve years on consumer products: CRED, cult.fit, Toppr and Zero. The studio is new, so this page shows that work, says exactly whose it was, and tells you what we would do for yours.
Whose work this is: This page describes experience our creative advisor, Atul Khola, gained as an employee of other companies. Those companies are not non boring.gg clients. The studio is new and has no client work of its own to show yet.
The experience, stated plainly
- CRED Cards. Atul Khola led the design pod that rebuilt card management, the flagship of a fintech app, around clearer control and faster actions.
- cult.fit. He owned the gym experience in a fitness super-app and redesigned booking, check-in and workout journeys. He reports completion up 12%, retention up 30% and monthly bookings up 19%.
- Toppr. First designer on learning products used by more than 1.2 million students.
- Zero. Product, brand and a 12-person design team from scratch; a 10,000-person waitlist for the beta.
- RoastRover. A self-initiated coffee-maker app concept. No client and no business results, only what the craft looks like without a brief.
The cult.fit figures are from Atul's own site and have not been published by the company.
What is different about consumer
- Nobody has to use it. A B2B tool gets opened because it is the job. A consumer app gets opened because it was worth it last time.
- The repeated journey decides everything. At cult.fit the work was booking, check-in and the workout, the three things a member does several times a week. That is where retention moved.
- Useful is the minimum. Two apps that both work are separated by how they feel: motion, tone, the moment something goes right.
- Numbers belong to design. Completion, retention and bookings are design outcomes. We ask for yours before we start.
- Mobile first, properly. One hand, bad network, thirty seconds of attention.
What we do for a consumer startup
The Product Design Sprint ($25,000, 6 weeks) covers four to eight core flows with their states and a light design system. We pick the flows by frequency: onboarding, the repeated journey, and the moment of payoff. Open-scope product design runs $15,000–$45,000. For the page that has to get someone to download in the first place, the Launch Sprint ($12,000, 2 weeks).
What we do not claim
The studio has not shipped a consumer app for a client yet. The outcomes above happened inside companies with their own product, engineering and growth teams; design was one part of the result. We do not build the app: we design it and hand off to your engineers, and stay on through the build.
What the data says
Consumer companies in YC's 2026 batches are a minority; the cut is here. Across all 705 homepages we analysed, 61% lead with "AI". For a consumer product that is an opening: say what the person gets instead. The full report is State of YC startup design 2026, and the grader scores your homepage on the same signals.
The work behind this page
work · led by our creative advisor · not studio client work
cult.fit gym experience
Atul Khola owned the gym experience inside cult.fit's app: he helped launch the vertical, laid the foundations of its design system and redesigned booking, check-in and workout journeys.
Building Zero
Atul Khola joined Zero as the third person in the company and spent about a year and a half designing the product from a blank file, building a 12-person Design & Experience team, and shaping the brand, the investor story and the launch.
Toppr learning products
Atul Khola was the initial designer at Toppr, an Indian after-school learning app, working across online and offline experiences. He designed learning products used by more than 1.2 million students, including Doubts on Chat.
RoastRover concept
RoastRover is a concept for a coffee-maker companion app that Atul Khola made on his own in 2023, to take product thinking, interaction, visual language, motion and storytelling as far as he wanted with no client in the room.
Compare other studios
We publish comparison lists with prices, review counts and named clients. We are on some of them, marked as us and never ranked first. If another studio fits you better, these will help you find it.
design agencies for consumer app startupsMVP design agencies for startupsdesign agencies for marketplace startupsAll studio lists
Questions
Which consumer apps has non boring.gg designed?
None as a studio yet; it is new. Our creative advisor, Atul Khola, designed consumer products as an employee at CRED, cult.fit, Toppr and Zero. Those companies are not studio clients.
Are the cult.fit numbers verified?
They are self-reported. Atul states on his own site that completion rose 12%, retention 30% and monthly bookings 19% after the gym experience redesign. cult.fit has not published them and we have not checked them independently.
Do you design for iOS and Android?
Yes. We design mobile-first in Figma with platform conventions for both, and hand off tokens and named components your engineers can build from in native code, React Native or Flutter.
Do you build the app as well?
No. We design the product and the system, prototype it, and support your engineers through the build. We build marketing sites in Framer or Webflow, not mobile apps.
What does consumer app design cost?
The Product Design Sprint is $25,000 for 6 weeks. Open-scope product design runs $15,000–$45,000.
We only have an idea. Is it too early?
Not necessarily. A first version is the best time to get the core loop right. If you have no users yet, we design for the first session and the first return visit, and keep the system light so it can change.
Related
Tell us what you're building
Email atul@nonboring.gg with the subject pre-filled →
We reply within one working day. If we are not the right studio for it, we will say so and point you to one that is.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg