CRED Cards management revamp
Cards is CRED's flagship product. Atul Khola led a small design pod that rebuilt card management from scratch around clearer control, faster actions and one view of a member's cards and dues.
funded startups · seed to series B · updated 2026-10-03
Design for funded startups, from someone who has worked inside them
After a round, design stops being a nice-to-have and becomes a hiring problem with a deadline. Our creative advisor spent years inside venture-backed product companies, including CRED and cult.fit. The studio is new; here is what it offers at each stage.
Whose work this is: This page describes experience our creative advisor, Atul Khola, gained as an employee of other companies. Those companies are not non boring.gg clients. The studio is new and has no client work of its own to show yet. "Funded" below refers to those employers, with a source for each claim.
The experience, stated plainly
- CRED. Lead Product Designer, 2021 to 2025. CRED raised $251 million at a $4 billion valuation in October 2021 (YourStory). Work: Cards revamp, NeoPOP.
- cult.fit. Senior Product Designer, 2019 to 2021. Its parent was valued at $1.56 billion when Zomato invested in December 2021 (Entrackr). Work: the gym experience.
- Toppr. First designer, 2016 to 2018. Acquired by Byju's in July 2021 (The News Minute). Work: learning products.
- Media.net. Product Designer, 2018 to 2019, at an ad-tech company acquired for $900 million in 2016 (Fortune). Work: funnels and onboarding.
- Zero. Third person in the company; built the design team to 12. Zero's funding is not public, so we do not call it funded. Work: building Zero.
What changes after a round
- The site has a new audience. Candidates and later-stage investors read it now, and so do bigger customers.
- The team outgrows the founder's taste. Decisions that lived in one head have to be written down as a system.
- Hiring takes longer than the roadmap allows. A senior design hire is a search of months. The work does not wait.
- Design gets measured. At Media.net and cult.fit the job was funnels, completion and retention. After a round your board asks the same questions.
What we offer, by stage
- Pre-seed and seed. Launch Sprint ($12,000, 2 weeks): the page investors and first customers land on.
- Seed with a product in use. Product Design Sprint ($25,000, 6 weeks): the core flows and a light design system.
- Series A. Brand + Site ($22,000, 5–6 weeks) when the company has outgrown its first identity, and open-scope product design at $15,000–$45,000.
- Any stage, while you hire. The bridge retainer: a senior designer embedded with your team at $8,000 a month until your full-time designer starts.
All four sprints are on one page, and open-scope ranges are on pricing.
What we do not claim
The studio has no funded clients yet, and no investor relationships to trade on. The experience above was gained as an employee, inside teams that included product, engineering and growth people who share the credit. Series B and later companies usually need an in-house team; we can bridge to one, and we will say when a studio is the wrong answer.
Compare before you choose
We publish comparison lists of design studios by stage, with prices and review counts, and we are on them, marked as such. We also fetched 705 YC 2026 homepages to see what funded companies ship: 61% lead with "AI" and 18% link to pricing. See the report, or run your own site through the grader.
The work behind this page
work · led by our creative advisor · not studio client work
NeoPOP design system
CRED had seven product lines growing at once and needed one design language that could flex across them. Atul Khola led NeoPOP, a system for product, interaction and motion that CRED later open-sourced.
cult.fit gym experience
Atul Khola owned the gym experience inside cult.fit's app: he helped launch the vertical, laid the foundations of its design system and redesigned booking, check-in and workout journeys.
Toppr learning products
Atul Khola was the initial designer at Toppr, an Indian after-school learning app, working across online and offline experiences. He designed learning products used by more than 1.2 million students, including Doubts on Chat.
Media.net funnels and onboarding
At Media.net, an advertising technology company, Atul Khola redesigned the company site, cut onboarding drop-off for advertisers and publishers, and designed finance and ad-monetisation products for Forbes.
Compare other studios
We publish comparison lists with prices, review counts and named clients. We are on some of them, marked as us and never ranked first. If another studio fits you better, these will help you find it.
design agencies for seed-stage startupsdesign agencies for Series A startupsdesign agencies for VC-backed startupsAll studio lists
Questions
Has non boring.gg worked with funded startups?
Not yet as a studio; it is new. Our creative advisor, Atul Khola, has twelve years in product design, including more than five inside the venture-backed companies CRED and cult.fit. They were his employers, not our clients.
What should a seed-stage startup spend on design?
Enough for one thing done properly. A Launch Sprint landing page is $12,000; a Product Design Sprint is $25,000. Our average engagement is around $20,000.
We just raised a Series A. Hire a designer or a studio?
Hire the designer, and start the search now. Use a studio for the work that cannot wait for the search. Our bridge retainer exists for that: $8,000 a month, two-month minimum, ending when your hire starts.
Do you work with Series B companies?
Sometimes, for a defined project such as a site rebuild, a design system or a new product line, or as a bridge while a team is hired. Ongoing product work at that stage belongs with an in-house team.
Is Zero a funded company?
We could not find public information on Zero's funding, so we do not describe it that way. On this page, funded refers to CRED, cult.fit, Toppr and Media.net, each with a linked source.
Do you take equity instead of fees?
No. Fixed scope, fixed price, paid in milestones. You own the Figma source and all IP on final payment.
Related
Tell us what you're building
Email atul@nonboring.gg with the subject pre-filled →
We reply within one working day. If we are not the right studio for it, we will say so and point you to one that is.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg