NeoPOP design system
CRED had seven product lines growing at once and needed one design language that could flex across them. Atul Khola led NeoPOP, a system for product, interaction and motion that CRED later open-sourced.
design systems · product design · updated 2026-10-03
Design systems sized for the team you have
Our creative advisor led NeoPOP, the design system CRED used across seven product lines and later open-sourced. A seed-stage company needs a fraction of that. The skill is knowing which fraction.
Whose work this is: This page describes experience our creative advisor, Atul Khola, gained as an employee of other companies. Those companies are not non boring.gg clients. The studio is new and has no client work of its own to show yet. CRED and cult.fit are not clients.
The experience, stated plainly
NeoPOP at CRED, 2022. CRED had seven product verticals growing at once. Atul Khola led NeoPOP, a system for product, interaction and motion that gave those teams a shared grammar without making every product the same screen. It earned him a seat on CRED's Design Council. CRED later open-sourced it; the web library is public on GitHub. He also helped move CRED's design team to Figma.
cult.fit, 2019 to 2021. He laid the foundations of the design system for the gym vertical while launching it.
At Zero, the design team he built prototypes in code and ships production pull requests, which is where a system stops being a Figma file.
What a system is for
- Stopping reinvention. The same button, table and empty state get designed once.
- Making new people fast. The second designer and the fifth engineer can ship a screen that looks like it belongs.
- Keeping character. A good system encodes what makes the product yours: its type, its motion, its tone. NeoPOP was built to flex, not to flatten.
- Shortening handoff. Named components and tokens mean a design is a list of parts an engineer already has.
What a startup needs, by size
- One to three engineers. Tokens for colour, type and spacing; ten to fifteen components; one page of rules. Anything more is a museum.
- A second designer or a second product surface. Documented components with states, patterns for forms, tables and empty states, and a way to propose changes.
- Several teams. Governance, versioning, motion and contribution rules. This is the NeoPOP end of the scale, and most startups reading this are not there.
The most common mistake is building the third tier for a company at the first.
What we do
A light design system is part of the Product Design Sprint ($25,000, 6 weeks): it comes out of designing your real flows, not before them. For a standalone system or an audit and rebuild of an existing one, open-scope product design runs $15,000–$45,000. To keep a system healthy while you ship, design team extension is $8,000–$15,000 a month. We deliver in Figma with tokens and named components, and review pull requests where that helps.
What we do not claim
The studio has not delivered a design system to a client yet. NeoPOP was built by CRED's design and engineering teams, with Atul leading the design; the open-source libraries are CRED's. We design systems and specify them for engineering. We do not ship your production component library, though we work in the pull requests with the people who do.
What the data says
Of the 705 YC 2026 homepages we analysed, 49% are built in Next.js, which usually means the marketing site and the product share a codebase and should share tokens. The breakdown is in State of YC startup design 2026.
The work behind this page
work · led by our creative advisor · not studio client work
cult.fit gym experience
Atul Khola owned the gym experience inside cult.fit's app: he helped launch the vertical, laid the foundations of its design system and redesigned booking, check-in and workout journeys.
CRED Cards management revamp
Cards is CRED's flagship product. Atul Khola led a small design pod that rebuilt card management from scratch around clearer control, faster actions and one view of a member's cards and dues.
Compare other studios
We publish comparison lists with prices, review counts and named clients. We are on some of them, marked as us and never ranked first. If another studio fits you better, these will help you find it.
design system agencies for SaaS companiesproduct design agencies for B2B SaaSdesign agencies for technical foundersAll studio lists
Questions
Did non boring.gg build NeoPOP?
No. NeoPOP is CRED's design system. Atul Khola, now our creative advisor, led it as Lead Product Designer at CRED in 2022. CRED later open-sourced it. CRED is not a studio client.
When does a startup need a design system?
When the second designer or the third engineer joins, or when a second product surface appears. Before that, tokens and a dozen components are enough. If screens made by different people have started to look different, you are already late.
What do you deliver?
Tokens for colour, type, spacing and motion; components with their states in Figma; usage rules written for engineers; and a handoff mapped to your codebase. We size it to your team and avoid documentation nobody will read.
What does a design system cost?
A light system is included in the Product Design Sprint at $25,000 for 6 weeks. A standalone system or a rebuild is scoped under product design at $15,000–$45,000.
Do you write the component code?
No. We specify components for your engineers and review their pull requests. For marketing sites we build in Framer or Webflow ourselves.
Can you fix a system we already have?
Yes. We start with an audit: which components are used, which are duplicated, where product screens have drifted. Then we cut before we add.
Related
Tell us what you're building
Email atul@nonboring.gg with the subject pre-filled →
We reply within one working day. If we are not the right studio for it, we will say so and point you to one that is.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg