research · YC 2026 · Consumer · 2026-09-28
How YC Consumer startups design their websites
39 Consumer companies from YC's 2026 batches, compared with all 705 sites in the main report. Same method: served HTML only, one fetch per homepage.
What's different about Consumer
Consumer companies lead with AI less often than the batch average (53.8% vs 60.7%). Fewer of them show pricing (10.3% vs 18.0%), which fits a sales-led motion. Next.js is the dominant stack at 56.4%; the top call to action is "Get started" (23.1% of sites). The most-used typeface is Inter (7 sites).
Builders
| Builder / framework | sites | share | all YC 2026 |
|---|---|---|---|
| Next.js | 22 | 56.4% | 49.1% |
| Other/unknown | 7 | 17.9% | 17.6% |
| Vite/React SPA | 5 | 12.8% | 12.9% |
| Framer | 3 | 7.7% | 5.7% |
| Astro | 2 | 5.1% | 8.2% |
Hosting
| Hosting | sites | share | all YC 2026 |
|---|---|---|---|
| Vercel | 23 | 59.0% | 51.8% |
| Cloudflare | 7 | 17.9% | 26.0% |
| AWS | 4 | 10.3% | 5.8% |
| Framer | 3 | 7.7% | 4.5% |
| Other | 1 | 2.6% | 9.8% |
| Netlify | 1 | 2.6% | 2.1% |
Calls to action
| Call to action | sites | share | all YC 2026 |
|---|---|---|---|
| Get started | 9 | 23.1% | 23.0% |
| Try free / sign up | 7 | 17.9% | 12.8% |
| Join waitlist | 6 | 15.4% | 3.0% |
| Get early access | 6 | 15.4% | 4.4% |
| Talk to sales/us | 5 | 12.8% | 23.7% |
| Download | 2 | 5.1% | 2.7% |
| Book a demo | 1 | 2.6% | 32.5% |
Typefaces
| Typeface | sites | share | all YC 2026 |
|---|---|---|---|
| Inter | 7 | 17.9% | 17.0% |
| Geist Mono | 3 | 7.7% | 4.0% |
| Instrument Serif | 2 | 5.1% | 2.8% |
| DM Sans | 1 | 2.6% | 2.6% |
| Space Grotesk | 1 | 2.6% | 1.8% |
| Figtree | 1 | 2.6% | —% |
| Geist | 1 | 2.6% | 4.3% |
| Outfit | 1 | 2.6% | 1.3% |
| Inter Display | 1 | 2.6% | —% |
| JudgemeStar | 1 | 2.6% | —% |
| Arial Narrow | 1 | 2.6% | —% |
| Anton | 1 | 2.6% | —% |
Headlines from the set
- Your robot chef — Mirabelle
- Learn Languages by Doomscrolling — Doomersion
- The Strength Wearable — Fort
- The highest quality AI UGC videos that convert. — Remix
- Untangle life, family & work with jo as your private AI agent — jo
- For athletes with real lives and epic goals — Imperfect
- Design House Plans Instantly with AI — Drafted
- Your brand. Now an autonomous company. — Light Anchor
Method
Subset of the YC 2026 homepage dataset (705 sites) filtered by YC's own industry label "Consumer". Fetched 2026-09-28; served HTML only, so client-rendered text can be under-counted. "AI in hero" = AI, agent(s) or LLM in the title, H1 or meta description. Re-run after each Demo Day.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg