work · led by our creative advisor · self-initiated · 2023
RoastRover: a self-initiated coffee-maker app concept
RoastRover is a concept for a coffee-maker companion app that Atul Khola made on his own in 2023, to take product thinking, interaction, visual language, motion and storytelling as far as he wanted with no client in the room.
role: Self-initiated concept: product, interaction, visual, motion
Context
RoastRover is not a shipped product and never had a client. Atul describes it as a creative splurge disguised as a coffee-maker app. He took a loose brief, a companion app for a coffee machine, and used it to go all the way on the parts of a product that client briefs tend to edit out.
We include it because concept work shows taste without compromise. It tells you what a designer does when nobody is asking for less. It should be read as that, and not as evidence of commercial results.
What was done
- Product thinking for an ordinary ritual: what a coffee-maker app is actually for, and what it should leave alone.
- Interaction, motion and storytelling pushed further than a client brief usually allows.
- A visual language made for this product, not borrowed from a kit.
- A case study that tells the story of the product, built and published in Framer.
- All of it hands-on, by one person.
Outcomes
- The concept is published as a case study anyone can open. source: roastrover.framer.website
- There are no business outcomes. It is a concept, and we say so. source: atulkhola.com
Credit
Made by Atul Khola alone. No awards are claimed for this piece.
What this means for your project
The level of detail in RoastRover is the level we aim for when a brief allows it: motion, states and story treated as part of the product. If you are building a consumer app and want it to feel finished on day one, that is the conversation to have with us.
Relevant offers: Product design ($15,000–$45,000) · Product Design Sprint ($25,000, 6 weeks). All prices →
Read more
Filed under: consumer apps.
Other work
Want this kind of work on your product?
Email atul@nonboring.gg with the subject pre-filled →
The studio is new and has no client list yet. You would be among the first, and you would work directly with the people on the first call.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg