research · conversion · 2026-09-28
Calls to action and pricing pages across YC 2026
Only 18.0% of 705 YC 2026 homepages link to a pricing page. 36.5% have no recognisable call to action at all.
| Primary call to action | sites | share |
|---|---|---|
| Book a demo | 229 | 32.5% |
| Talk to sales/us | 167 | 23.7% |
| Get started | 162 | 23.0% |
| Try free / sign up | 90 | 12.8% |
| Get early access | 31 | 4.4% |
| Join waitlist | 21 | 3.0% |
| Download | 19 | 2.7% |
What it means
"Book a demo" is the batch's default, which fits the B2B skew (398 of 705 companies are tagged B2B). But the 36.5% with no CTA are leaving the one job a homepage has undone. YC's own conversion guidance benchmarks freemium SaaS at 1.5–5% — impossible to measure without a button.
Method
CTA phrases matched in visible page text (book/schedule/request a demo; talk to sales; get started; try free / sign up; get early access; join waitlist; download). Pricing = any link whose path contains /pricing. From the YC 2026 homepage dataset.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg