non boring.ggdesign studio

research · YC 2026 · SaaS · 2026-09-28

How YC SaaS startups design their websites

42 SaaS companies from YC's 2026 batches, compared with all 705 sites in the main report. Same method: served HTML only, one fetch per homepage.

76.2%"AI" in the hero (+15.5 vs all)
26.2%link to pricing (+8.2 vs all)
47.6%on Next.js
69.0%mention YC (+21.8 vs all)
19.0%no clear CTA (-17.5 vs all)
81.0%have a share image (+3.1 vs all)

What's different about SaaS

SaaS companies lead with AI more often than the batch average (76.2% vs 60.7%). More of them show pricing (26.2% vs 18.0%), which suggests a self-serve motion. Next.js is the dominant stack at 47.6%; the top call to action is "Book a demo" (47.6% of sites). The most-used typeface is Inter (9 sites).

Builders

Builder / frameworksitesshareall YC 2026
Next.js2047.6%49.1%
Astro614.3%8.2%
Vite/React SPA511.9%12.9%
Other/unknown511.9%17.6%
Framer24.8%5.7%
SvelteKit12.4%1.3%
Mintlify12.4%1.4%
HubSpot12.4%—%

Hosting

Hostingsitesshareall YC 2026
Vercel2457.1%51.8%
Cloudflare1126.2%26.0%
Other49.5%9.8%
Framer12.4%4.5%
Netlify12.4%2.1%
AWS12.4%5.8%

Calls to action

Call to actionsitesshareall YC 2026
Book a demo2047.6%32.5%
Get started1331.0%23.0%
Talk to sales/us921.4%23.7%
Try free / sign up49.5%12.8%
Download37.1%2.7%
Join waitlist12.4%3.0%

Typefaces

Typefacesitesshareall YC 2026
Inter921.4%17.0%
JetBrains Mono37.1%5.0%
Geist37.1%4.3%
Instrument Serif24.8%2.8%
Archivo24.8%—%
Inter Tight12.4%—%
DM Sans12.4%2.6%
Fragment Mono12.4%2.4%
Instrument Sans Variable12.4%—%
PP Neue Montreal12.4%—%
Instrument Sans12.4%1.4%
Satoshi12.4%—%

Headlines from the set

Method

Subset of the YC 2026 homepage dataset (705 sites) filtered by YC's own tag label "SaaS". Fetched 2026-09-28; served HTML only, so client-rendered text can be under-counted. "AI in hero" = AI, agent(s) or LLM in the title, H1 or meta description. Re-run after each Demo Day.

Building something people should remember?

non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg