research · YC 2026 · Hardware · 2026-09-28
How YC Hardware startups design their websites
34 Hardware companies from YC's 2026 batches, compared with all 705 sites in the main report. Same method: served HTML only, one fetch per homepage.
What's different about Hardware
Hardware companies lead with AI less often than the batch average (32.4% vs 60.7%). Fewer of them show pricing (5.9% vs 18.0%), which fits a sales-led motion. Next.js is the dominant stack at 47.1%; the top call to action is "Talk to sales/us" (26.5% of sites). The most-used typeface is Inter (6 sites).
Builders
| Builder / framework | sites | share | all YC 2026 |
|---|---|---|---|
| Next.js | 16 | 47.1% | 49.1% |
| Other/unknown | 6 | 17.6% | 17.6% |
| Vite/React SPA | 5 | 14.7% | 12.9% |
| Framer | 2 | 5.9% | 5.7% |
| Astro | 2 | 5.9% | 8.2% |
| WordPress | 1 | 2.9% | —% |
| Lovable | 1 | 2.9% | —% |
| Nuxt | 1 | 2.9% | —% |
Hosting
| Hosting | sites | share | all YC 2026 |
|---|---|---|---|
| Vercel | 20 | 58.8% | 51.8% |
| Cloudflare | 10 | 29.4% | 26.0% |
| Framer | 2 | 5.9% | 4.5% |
| Netlify | 2 | 5.9% | 2.1% |
Calls to action
| Call to action | sites | share | all YC 2026 |
|---|---|---|---|
| Talk to sales/us | 9 | 26.5% | 23.7% |
| Get early access | 4 | 11.8% | 4.4% |
| Get started | 4 | 11.8% | 23.0% |
| Book a demo | 3 | 8.8% | 32.5% |
| Try free / sign up | 3 | 8.8% | 12.8% |
| Join waitlist | 2 | 5.9% | 3.0% |
Typefaces
| Typeface | sites | share | all YC 2026 |
|---|---|---|---|
| Inter | 6 | 17.6% | 17.0% |
| Space Grotesk | 2 | 5.9% | 1.8% |
| Geist Mono | 2 | 5.9% | 4.0% |
| JetBrains Mono | 2 | 5.9% | 5.0% |
| Instrument Serif | 2 | 5.9% | 2.8% |
| Outfit | 1 | 2.9% | 1.3% |
| Oooh Baby | 1 | 2.9% | —% |
| Space Mono | 1 | 2.9% | —% |
| Geist | 1 | 2.9% | 4.3% |
| CameraPlainVariable | 1 | 2.9% | —% |
| Instrument Sans | 1 | 2.9% | 1.4% |
| Newsreader | 1 | 2.9% | —% |
Headlines from the set
- Seeing Systems — Seeing Systems
- T h e b e s t g r i d c o n n e c t i o n i s n o g r i d c o n n e c t i o n . — Voxel Energy
- Fast custom PCBA, at any scale — Tenet Industries
- Your AI. Out in the world. — E1O
- Track drones and missiles without radars _ — Arlo Industries
- US-built semi-humanoid robots Video-trained intelligence — OS3
- Build More Robots — Tensr
- growing brain systems that learn — Frontier Computing
Method
Subset of the YC 2026 homepage dataset (705 sites) filtered by YC's own tag label "Hardware". Fetched 2026-09-28; served HTML only, so client-rendered text can be under-counted. "AI in hero" = AI, agent(s) or LLM in the title, H1 or meta description. Re-run after each Demo Day.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg