non boring.ggdesign studio

research · YC 2026 · Hard Tech · 2026-09-28

How YC Hard Tech startups design their websites

40 Hard Tech companies from YC's 2026 batches, compared with all 705 sites in the main report. Same method: served HTML only, one fetch per homepage.

27.5%"AI" in the hero (-33.2 vs all)
0.0%link to pricing (-18.0 vs all)
37.5%on Other/unknown
47.5%mention YC (+0.3 vs all)
65.0%no clear CTA (+28.5 vs all)
67.5%have a share image (-10.4 vs all)

What's different about Hard Tech

Hard Tech companies lead with AI less often than the batch average (27.5% vs 60.7%). Fewer of them show pricing (0.0% vs 18.0%), which fits a sales-led motion. Other/unknown is the dominant stack at 37.5%; the top call to action is "Talk to sales/us" (22.5% of sites). The most-used typeface is Inter (4 sites).

Builders

Builder / frameworksitesshareall YC 2026
Other/unknown1537.5%17.6%
Next.js1230.0%49.1%
Vite/React SPA512.5%12.9%
Astro410.0%8.2%
Webflow25.0%2.0%
Wix12.5%—%
WordPress12.5%—%

Hosting

Hostingsitesshareall YC 2026
Vercel1537.5%51.8%
Cloudflare1332.5%26.0%
Other717.5%9.8%
Netlify512.5%2.1%

Calls to action

Call to actionsitesshareall YC 2026
Talk to sales/us922.5%23.7%
Book a demo512.5%32.5%
Get early access25.0%4.4%
Get started25.0%23.0%
Try free / sign up12.5%12.8%
Join waitlist12.5%3.0%

Typefaces

Typefacesitesshareall YC 2026
Inter410.0%17.0%
Outfit25.0%1.3%
Montserrat25.0%—%
Zalando Sans12.5%—%
Assistan12.5%—%
Instrument Sans12.5%1.4%
Newsreader12.5%—%
Archivo12.5%—%
IBM Plex Mono12.5%3.1%
Instrument Serif12.5%2.8%
Madefor12.5%—%
barlow-v212.5%—%

Headlines from the set

Method

Subset of the YC 2026 homepage dataset (705 sites) filtered by YC's own tag label "Hard Tech". Fetched 2026-09-28; served HTML only, so client-rendered text can be under-counted. "AI in hero" = AI, agent(s) or LLM in the title, H1 or meta description. Re-run after each Demo Day.

Building something people should remember?

non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg