non boring.ggdesign studio

research · YC 2026 · Industrials · 2026-09-28

How YC Industrials startups design their websites

129 Industrials companies from YC's 2026 batches, compared with all 705 sites in the main report. Same method: served HTML only, one fetch per homepage.

31.0%"AI" in the hero (-29.7 vs all)
1.6%link to pricing (-16.4 vs all)
37.2%on Next.js
47.3%mention YC (+0.1 vs all)
58.1%no clear CTA (+21.6 vs all)
64.3%have a share image (-13.6 vs all)

What's different about Industrials

Industrials companies lead with AI less often than the batch average (31.0% vs 60.7%). Fewer of them show pricing (1.6% vs 18.0%), which fits a sales-led motion. Next.js is the dominant stack at 37.2%; the top call to action is "Talk to sales/us" (30.2% of sites). The most-used typeface is Inter (19 sites).

Builders

Builder / frameworksitesshareall YC 2026
Next.js4837.2%49.1%
Other/unknown3426.4%17.6%
Vite/React SPA2015.5%12.9%
Astro129.3%8.2%
Webflow53.9%2.0%
Framer32.3%5.7%
WordPress21.6%—%
Wix21.6%—%

Hosting

Hostingsitesshareall YC 2026
Vercel5139.5%51.8%
Cloudflare4434.1%26.0%
Other1914.7%9.8%
Netlify86.2%2.1%
AWS43.1%5.8%
Framer32.3%4.5%

Calls to action

Call to actionsitesshareall YC 2026
Talk to sales/us3930.2%23.7%
Book a demo1612.4%32.5%
Get started86.2%23.0%
Try free / sign up43.1%12.8%
Get early access32.3%4.4%
Join waitlist21.6%3.0%

Typefaces

Typefacesitesshareall YC 2026
Inter1914.7%17.0%
JetBrains Mono107.8%5.0%
IBM Plex Mono64.7%3.1%
Geist Mono43.1%4.0%
Montserrat43.1%—%
Outfit43.1%1.3%
Geist43.1%4.3%
Archivo43.1%—%
Fraunces32.3%1.6%
Space Mono32.3%—%
Space Grotesk32.3%1.8%
Instrument Serif32.3%2.8%

Headlines from the set

Method

Subset of the YC 2026 homepage dataset (705 sites) filtered by YC's own industry label "Industrials". Fetched 2026-09-28; served HTML only, so client-rendered text can be under-counted. "AI in hero" = AI, agent(s) or LLM in the title, H1 or meta description. Re-run after each Demo Day.

Building something people should remember?

non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg