non boring.ggdesign studio

research · YC 2026 · Winter 2026 · 2026-09-28

How YC Winter 2026 startups design their websites

192 Winter 2026 companies from YC's 2026 batches, compared with all 705 sites in the main report. Same method: served HTML only, one fetch per homepage.

62.5%"AI" in the hero (+1.8 vs all)
17.2%link to pricing (-0.8 vs all)
50.0%on Next.js
41.1%mention YC (-6.1 vs all)
32.8%no clear CTA (-3.7 vs all)
76.6%have a share image (-1.3 vs all)

What's different about Winter 2026

Winter 2026 companies lead with AI more often than the batch average (62.5% vs 60.7%). Fewer of them show pricing (17.2% vs 18.0%), which fits a sales-led motion. Next.js is the dominant stack at 50.0%; the top call to action is "Book a demo" (38.0% of sites). The most-used typeface is Inter (32 sites).

Builders

Builder / frameworksitesshareall YC 2026
Next.js9650.0%49.1%
Other/unknown3216.7%17.6%
Vite/React SPA2613.5%12.9%
Framer147.3%5.7%
Astro105.2%8.2%
Webflow42.1%2.0%
Mintlify42.1%1.4%
HubSpot21.0%—%

Hosting

Hostingsitesshareall YC 2026
Vercel10454.2%51.8%
Cloudflare4925.5%26.0%
Other157.8%9.8%
Framer126.2%4.5%
AWS105.2%5.8%
Netlify21.0%2.1%

Calls to action

Call to actionsitesshareall YC 2026
Book a demo7338.0%32.5%
Talk to sales/us5227.1%23.7%
Get started5126.6%23.0%
Try free / sign up2613.5%12.8%
Get early access94.7%4.4%
Download52.6%2.7%
Join waitlist42.1%3.0%

Typefaces

Typefacesitesshareall YC 2026
Inter3216.7%17.0%
JetBrains Mono105.2%5.0%
Instrument Serif84.2%2.8%
DM Sans84.2%2.6%
Geist73.6%4.3%
Space Mono73.6%—%
Geist Mono52.6%4.0%
Fragment Mono52.6%2.4%
Space Grotesk52.6%1.8%
Cormorant Garamond42.1%—%
Outfit42.1%1.3%
IBM Plex Mono42.1%3.1%

Headlines from the set

Method

Subset of the YC 2026 homepage dataset (705 sites) filtered by YC's own batch label "Winter 2026". Fetched 2026-09-28; served HTML only, so client-rendered text can be under-counted. "AI in hero" = AI, agent(s) or LLM in the title, H1 or meta description. Re-run after each Demo Day.

Building something people should remember?

non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg