guide · updated 2026-09-28
Website redesign cost and timeline for B2B and SaaS
A redesign is two different projects wearing one name. A refresh keeps the structure and fixes the surface; a rebuild re-does positioning, structure, content and code. Price them separately or you'll be quoted for the wrong one.
Cost tiers
| Tier | Price | Timeline | What you get |
|---|---|---|---|
| Template or freelancer refresh | $5,000–15,000 | 6–10 weeks | New visual layer, same pages |
| Boutique studio rebuild | $15,000–80,000 | 10–16 weeks | Positioning, structure, design, build, CMS |
| Full-service agency | $80,000–200,000+ | 14–20 weeks | Research, brand, content, engineering, migration |
Clutch's web-design average is $38,105 and most projects land under $10,000 — the mean is dragged up by enterprise rebuilds. Huemor publishes $50–100k as typical for its projects; Orbit Media lists $50k+ minimums; both are mid-market agencies, not startup studios.
Refresh or rebuild?
| Symptom | Usually |
|---|---|
| Bounce is high but the story is right | Refresh |
| Positioning changed (new ICP, new product line) | Rebuild |
| CMS fights the marketing team | Rebuild the platform, keep the design system |
| Site looks dated but converts | Refresh, carefully |
| Nobody can say what the company does in one line | Rebuild — and start with the line |
Why redesigns run late
- Late content: copy and case studies arriving after design adds 30–50% to the timeline
- Approval by committee; one decision-maker halves the schedule
- Migration surprises: redirects, forms, integrations discovered in week 9
- Scope creep from "while we're at it"
What to protect in a redesign
- URLs that rank: keep them or 301 them, page by page
- Forms and tracking: rebuild them first, not last
- Page speed: the redesign should be faster, not prettier and slower
Our approach
We start from your analytics and your positioning, not a blank page; redesigns run $20,000–40,000 and 6–10 weeks, designed in Figma and built in Framer, Webflow or handed to your Next.js team. Websites →
Questions
How much does a SaaS website redesign cost?
$15,000–80,000 at a boutique studio for a full rebuild; $5,000–15,000 for a refresh. Enterprise agencies start around $80,000.
How long does a redesign take?
Refresh 6–10 weeks; custom rebuild 14–20. Add 30–50% if content isn't ready at kickoff.
Will a redesign hurt our SEO?
Only if URLs change without redirects or the new site is slower. Map every ranking URL before design starts.
Should we redesign before or after a rebrand?
Together if you can afford it; brand first if not — the site is where the brand gets tested.
Sources
- Clutch, web design pricing
- Veza Digital, B2B SaaS website redesign cost 2026
- Amply, how much does a Webflow agency cost
Prices checked 2026-09-28. Vendor prices change; treat ranges as of that date.
Building something people should remember?
non boring.gg is a product and brand design studio in Bangalore, India, working with startups and tech companies across the US, Europe and Australia. Average engagement around $20,000. atul@nonboring.gg